The supermarket's screens
In a supermarket every touchpoint can communicate. Screens work along the whole shopping journey, from the entrance to the checkout, and in-store radio reaches where there is no screen.
- Department screens above the shelves, in front of the product.
- LED walls and screens at the entrance and on end caps.
- Price lists and prices updated in real time.
- Scales, self-scanning and checkouts, delivering messages during idle time.
- In-store radio synchronised with the screens.
One schedule for the whole network
From headquarters you build one schedule for the whole network, tailored by brand, area, store and department. You prepare it once and it airs everywhere at the right time. Prices and promotions update in real time and, when needed, a campaign can run a domination across the whole network.
From screens to revenue: retail media
Supermarket screens can host campaigns from the brands sold on the shelves. FluidNEXT Media builds formats, rate cards and packages with the retailer's marketing and buyers and sells them to brands and media agencies, with certified plays and sales reports.
An example: Esselunga
In Esselunga stores, department screens, LED walls, price lists and scale screens run on FluidNEXT: retailer messaging and brand campaigns in the same schedule. Screens, scales, self-scanning and in-store radio in 192 stores across 8 regions are sold to brands by FluidNEXT Media.
Frequently asked questions
Can prices on screens be updated in real time?
Yes. Prices and promotions update in real time, for a single store or the whole network.
Can scale screens show advertising?
Yes. Scales and self-scanning communicate during idle time and can host brand campaigns as retail media formats.
How is space sold to brands?
With formats, plays and rate cards defined with the retailer; FluidNEXT Media takes them to brands and media agencies and certifies every play.