RETAIL MEDIA SALES HOUSE · SINCE 2017

Turn your network into retail media revenue.

We work alongside your marketing team and buyers: we turn in-store screens, radio and spaces into a media product and take it to brands and media agencies.

Esselunga · in-store LED wall

They’ve run campaigns with us.

More than 300 consumer brands have run campaigns on the retail networks we manage.

Retail media, on air.

Three starting points, one single partner.

Whether you already have screens, want to digitize your stores or are looking for space to advertise in, the journey starts here.

Your network is already a medium. Give it a rate card.

We turn your existing screens into space brands pay for, without changing the way you communicate.

Mapping of screens, radio and physical spaces

Formats, rate card and packages with your buyers

Sales to brands and media agencies, with reporting

Digitize your stores. Media becomes a new revenue stream.

We design the network with retail media in mind from day one: screens, radio and software chosen to be sellable too.

Design, hardware and installation with Tecnovision

FluidNEXT platform for screens and in-store radio

Retail media as a new revenue source

Advertise right at the moment of purchase.

One point of contact to plan across multiple retail networks, with certified plays and sales measurement. Grocery retail, in-store radio, DOOH and cinema Post-campaign reporting and sell-out uplift

Every space becomes a format.

Screens, scales, carts, wobblers and radio: for each one we define plays, frequency and impressions. So a brand knows what it’s buying, and you know what it’s worth.

Aisle monitors

Screens above the shelves: the brand’s message right in front of its product.

Example from a live grocery retail network: 192 stores in 8 regions.

Your network, in five steps.

We work alongside your marketing team and buyers. You keep ownership of the network and the data; we bring the method and the market.

01 STEP 01 We map the spaces Screens, radio, scales, carts, windows: we survey every touchpoint, physical and digital, store by store. Network map

02 STEP 02 We design the offering Formats, plays, packages and rate card, built with your marketing team and buyers. In store, on site and off site. Rate card and media kit

03 STEP 03 We take it to market Our sales force pitches it to brands, manufacturers and media agencies, with one point of contact for all banners. Brands and media agencies

04 STEP 04 We run the campaigns Materials, scheduling and playout on FluidNEXT: video and in-store radio in the same schedule. Campaigns on air

05 STEP 05 We measure Proof of play, reporting and sales impact: the network’s value grows campaign after campaign. Reports and uplift

Reach shoppers about to buy.

Three filters, one target: the right customer, in the right store, at the moment they choose. Not a generic audience, but people who already have a cart in hand.

Aggregated loyalty card data from a live grocery retail network.

58% of shoppers live within 10 minutes of the store.

Shopping every 10–14 days, average basket over €50.

Your customer, in front of your product, while choosing.

THE JOURNEY IN A GROCERY STORE

Where the brand choice is made: the message sits next to the product, on the shelf and on the end-cap screen.

Dwell times and opportunities to see are indicative

Four worlds, one point of contact.

Measurable physical and digital assets across different retail banners: operations, creative support, monitoring and reporting in a single media plan.

Grocery in-store, multi-banner.

Esselunga: in store, on site and off site.

192 stores in 8 regions, 15M store visits a month and 3.8M Fidaty customers: screens, scales, self scanning, radio and in-store materials.

Conad, audio and video.

Hypermarkets and supermarkets in all 20 regions, bookable with product EAN check. Opening hours 8 a.m.–10 p.m.

Cross-referenced data, reports that matter.

Sales, in-store dwell time, shopping habits, geography and store: we cross-reference them with every play on air. The brand knows what worked, where and with whom.

1 Store 042 · Milan Superstore · 23′ average dwell time +31%

2 Store 117 · Turin Superstore · 21′ +27%

3 Store 088 · Bologna Supermarket · 19′ +24%

4 Store 061 · Florence Supermarket · 18′ +22%

SALES METHOD + FLUIDNEXT PLATFORM

Certified playout. Zero errors.

Sales and scheduling work from the same data. What the brand buys is exactly what airs, and every play is proven by the platform logs.

10:14:00 Store 042 · Milan Aisle monitor 3 · 10” video spot On air

10:14:00 Store 042 · Milan In-store radio · 10” audio spot On air

10:14:00 Store 117 · Turin Scale 2 · 10” static On air

10:18:00 Store 088 · Bologna Water aisle monitor · 10” video spot On air

10:18:00 Store 088 · Bologna In-store radio · 10” audio spot On air

WHO TRUSTS US WITH THEIR NETWORK

Major retailers, already on air.

Retail media network: in store, on site, off site

The media network of highway service areas

Synchronized in-store audio and video

Let’s talk about your next space.

Or email us at fluidnextmedia@fluidnext.com