What is in-store radio
In-store radio is the store's audio channel: music, service announcements, promotions and brand spots played throughout the shop. It reaches places with no screen, aisles, checkouts and departments, and stays with the shopper for the whole visit.
Audio and video in sync
In FluidNEXT, screens and in-store radio share one schedule. The spot starts at once across the whole store: video on the department screen and audio over the speakers, at the same moment, in every store in the network.
- One schedule for video and audio.
- Scheduling by brand, area, store and time slot.
- Service announcements and promotions updated remotely.
- Proof of play on audio spots too.
In-store radio as an advertising medium
In-store radio is one of the retail media formats: brands buy audio spots that air while shoppers choose, and every play is certified by the platform logs. FluidNEXT Media sells audio and video networks in grocery retail, including Conad, with hypermarkets and supermarkets in all 20 Italian regions.
Frequently asked questions
Can in-store radio be managed remotely?
Yes. Music, announcements and spots are scheduled from the browser, for one store or all of them, in the same schedule as the screens.
Can audio and video start together?
Yes. Screens and in-store radio are synchronised: the spot starts at the same moment across the whole store.
Can brands buy audio spots in store?
Yes, in-store radio is a retail media format: audio spots are sold to brands and media agencies, with certified airing.