1. Compatibility with the screens you already have
The first cost is hardware. Good software runs directly inside professional displays, with no external PC player. FluidNEXT installs on professional Samsung, LG and Android displays and is up and running in 2 hours.
2. LED walls and special formats
LED walls, ribbons and video walls have non-standard resolutions and aspect ratios. Check that the software handles them with no format limits: FluidNEXT Player is the dedicated player for LED walls, giant screens and video walls.
3. Cloud and browser access
You should be able to manage the schedule from any computer, with nothing to install, from a single window to a national network.
4. Schedules by group, tag and time slot
With many screens you don't program one screen at a time. You need groups, tags and time slots, by brand, area, store and department, and the option to run a domination across the whole network.
5. Monitoring and offline operation
Ask how you know a screen is off before the customer notices. FluidNEXT monitors 24/7 and opens a ticket automatically; if the network drops, the screen keeps playing.
6. Proof of play
If third-party campaigns run on your screens, every play must be certified. Proof of play is the evidence that a spot aired where and when planned.
7. Impression-based selling and programmatic
Advertising sellers need an algorithm that distributes campaigns across sites, time slots and audiences, plus a connection to programmatic marketplaces. FluidNEXT is integrated with Hivestack, Pladway and Framen.
8. Audio and in-store radio
In store, communication isn't only video. Check that screens and in-store radio can play in sync, from the same schedule.
9. Security
For banks and large chains, security is a requirement. FluidNEXT is ISO 27001 certified, NIS2 compliant and under constant cyber security monitoring.
10. Support and content
When a campaign is on air you need fast answers. The FluidNEXT help desk is available 7 days a week, 16 hours a day, in Italian. And if you need content designed for the screen, FluidNEXT Studios produces menu boards, shoots, 3D and motion graphics.
Frequently asked questions
Is there free digital signage software?
Yes, for simple use on a few screens. For a network, to sell advertising or for security requirements you need monitoring, proof of play, support and certifications that free tools generally don't offer.
Is cloud or on-premise software better?
For networks spread across many sites, cloud is more practical: everything is managed from a browser and updates reach all screens at once.
Do I need a player for every screen?
No, if the software runs inside professional displays. A dedicated player is needed for LED walls, giant screens and video walls.